How Syndicated Stories Drive Sales

By Brian Jue|August 16, 2016|Uncategorized|0 comments

Venture Partners USA utilizes syndicated stories with guaranteed media placements to assist its portfolio companies to drive financial awareness, exposure, and sales.  Venture Partners has recently partnered with the financial platform DPOUSA to provide its platform companies with these powerful tools.  Below is an example of how two start ups became national names through our network.

1. Drive sales through retailers

Rembrandt Tooth Whiteners had no sales and no employees when they started writing and placing stories every month nationwide on how your confidence from a brighter smile has been shown to get better results in job interviews and a series of stories that tied back to the benefits of Rembrandt tooth whiteners.

Achieving 55,000+ story placements and $14 million in media exposure they showed their retail partners and distributors massive nationwide credible media support while leveraging their limited emerging growth company marketing budget.

During the effort covering every month for 14 years sales went from zero to $100 million+.

They sold out to Gillette.

The PR Executive Bette Light went on to syndicate stories for other companies Lumineers, Natures Gate and other fast growth brands.

 2.  Drive sales through consumer

Cold Eeze is a product of Quigley Corp.
Quigley had no sales and two founders, Guy Quigley and Charlie Phillips needed fast media exposure for their cold relief product.

Every month for 15 years stories were written and placed nationwide about how to reduce the duration of suffering from the common cold and how Cold Eeze was a solution.  Stories included “How to Curb Your Cold”.

The tens of thousands of story placements began to have impact as people took these articles into stores nationwide and pushed their pharmacies to stock it. The demand built. The reprints of the articles appeared in every market and Quigley sent them to their sales teams to show media support and buzz for the product and to help retailers understand the local media support being achieved. At sales trade shows they could show media write- ups from every part of the country no matter where the retailer or distributor was from.

During the effort covering every month for 15 years sales went from zero to $50 million+. The company went public on the NASDAQ.

Most consumer products are better with a convince and convert strategy or at least if you are like me you want to read up on a possible purchase first and then go to the store or website after you have flushed out the basics. I often cut or print an article and walk it into my local retailer and buy there.

Many companies provide some marketing support in a few big urban markets, but it’s the consistent repeat orders from thousands of communities nationwide that really add up and to give them marketing support where they live is inspiring and builds loyalty and regular repeat orders from markets that are hard to be knocked out of once established.

Credibility, believability, crafting syndicated feature stories provide guaranteed media placements nationwide in support to retail roll out and sales distribution channels in a fast and tangible way.

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